More global brands are increasingly making inroads to leverage the perceived benefits of incorporating the metaverse and non-fungal tokens (NFTs) in their services. Consequently, global Whisky brand Jack Daniels is the latest entity to express interest in the metaverse with three trademark filings.

In particular, the company filed for the trademarks on September 13, intending to sell NFT-authenticated media, virtual beverages, barware, clothing, digital wallets, and collectibles in the metaverse.

The filing before the United States Patent and Trademark Office (USPTO) was confirmed by licensed trademark attorney Michael Kondoudis in a tweet on September 19.

Part of the filing states that Jack Daniels seeks to provide downloaded computer software for providing information in the field of beverages and apparel.