The NBA is expanding its metaverse presence.

According to trademark attorney Josh Gerben, the league filed a trademark claim for the phrase “THE ASSOCIATION” on April 6.

The official United States Patent and Trademark Office (USPTO) document indicates the NBA’s plan to turn game tickets, programs, trading cards and other memorabilia into NFTs.

A metaverse expansion for the league is not surprising considering how popular NBA Top Shot has been since its launch in 2020.

Specific details have not been announced about this upcoming campaign, so stay tuned for updates as we learn more.