INPI Rejects Bradesco’s Nullity Attempts: What the NFTSTAR Case Reveals About IP Strategy

INPI Rejects Bradesco’s Nullity Attempts: What the NFTSTAR Case Reveals About IP Strategy

A Landmark Example of Monitoring in Action

In September 2025, the Brazilian Patent and Trademark Office (INPI) published its decision in the RPI 2852, rejecting two nullity actions filed by Banco Bradesco S/A against the trademarks NFTSTAR, owned by NFTSTAR Singapore PTE. LTD.

The marks — registered in Class 09 (apps, e-wallets, digital content) and Class 42 (SaaS, cloud computing, authentication services) — remain valid until 2032, confirming the exclusivity of the brand in Brazil.

Why This Matters

The case illustrates a crucial truth in modern intellectual property practice:

  • The filing strategy is the first line of defense. Once properly registered, a trademark has the presumption of validity and exclusivity.

  • Monitoring is essential. Bradesco’s nullity petitions were quickly detected, tracked, and reported, allowing stakeholders to follow the process transparently.

  • Not every challenge requires active litigation. In this case, INPI itself, after examining the petitions, found no sufficient similarity or risk of confusion and maintained the registrations.

Core Business in Action

For innovative companies entering Brazil, the NFTSTAR case shows the value of our core business model:

  • Trademark Prosecution: guiding international clients to secure their marks at INPI.

  • Ongoing Monitoring: scanning each Revista da Propriedade Industrial (RPI) for oppositions, nullity actions, and conflicts.

  • Strategic Reporting: transforming administrative events into business intelligence that informs expansion strategies.

The Competitive Landscape

Bradesco’s attempt was not isolated. Traditional financial institutions are increasingly testing the boundaries of IP law as they expand into digital ecosystems, often targeting brands in blockchain, Web3, and fintech. The rejection of these petitions reinforces that INPI recognizes the distinctiveness of emerging technologies and will not automatically favor incumbents.

A Note on Market Relevance

NFTSTAR’s brand has global resonance, amplified by its 2022 partnership with NR Sports and Neymar Jr. to launch the Beastmode Metaverse x Neymar Jr. NFT collection. With its rights secured in Brazil, NFTSTAR is positioned to continue blending sports, entertainment, and blockchain innovation under a legally protected identity.

Conclusion

The NFTSTAR case is more than a victory in the books — it is a demonstration of the power of proactive IP management. By filing correctly, monitoring constantly, and reporting intelligently, companies ensure that even when attacked by major market players, their brands remain protected.

In today’s digital economy, monitoring nullity attempts isn’t just compliance — it’s strategic foresight.

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