We’ve seen the Eagles’ variation of the quarterback sneak, known as the “Brotherly Shove,” plenty the last few seasons. But soon, it could be coming to official team merchandise.
That is, if things at the U.S. Patent and Trademark Office go the Birds’ way.
The Eagles last week filed a trademark application with the office for the phrase “Brotherly Shove” to be used on items including shirts, shorts, jackets, sweatshirts, jerseys, and hats. Trademark attorney Josh Berben, of law firm Gerben Perrott, first reported the application, filed last Tuesday, on X, formerly known as Twitter.
The application is awaiting review, the USPTO’s website indicates. And if the Birds win out, the trademark would mean that only the Eagles could use the term on merchandise, but would not prevent other teams from deploying the “Brotherly Shove” play itself during games.
As a result, the Eagles are facing increasing criticism over the maneuver, with some detractors calling a kind of “cheat code” the team employs too often. The Birds, of course, use it plenty — in fact, last season, the team tried it 41 times, and got a touchdown or first down on 37 of those attempts.
So, the Brotherly Shove works. And the Birds appear to be taking those criticisms in stride.
“We’re really successful at at it,” Eagles center Jason Kelce said of the play earlier this month. “So, obviously, teams are doing everything they can to try and stop it and replicate it. It’s a sign that we’re doing something right when people are complaining about it.”
The “tush push” has long been a controversial play in the NFL, which removed language from its rulebook that began allowing it in games in 2005. And now, amid the Eagles’ successful use of the Brotherly Shove, the league is planning on looking at the injury data related to the maneuver, and it could be banned once again.
But, as intellectual property law group Mandour & Associates points out, and potential ban on the play wouldn’t impact the Eagles’ attempt to trademark the phrase “Brotherly Shove.” So, even if the Birds end up not being able to do it in games, you’ll still be able to wear it on your sleeve.
The Eagles will square off against the Miami Dolphins at Lincoln Financial Field on Sunday. That game comes following a 14-20 loss to the New York Jets during which the Birds didn’t attempt to run the Brotherly Shove even once.
We know what we’ll be looking out for on Sunday. And it ain’t a T-shirt.