Trademark Registration Victory

We are proud to share an important milestone achieved through the expertise of MJZanon IP Attorney-At-Law—the successful registration of the “1MIStore” trademark for YIWU YIMI SUPPLY CHAIN MANAGEMENT SERVICES CO., LTD. This accomplishment comes despite significant opposition from Xiaomi Inc., a global tech giant, at the Brazilian National Institute of Industrial Property (INPI).

In this case, Xiaomi, like many large corporations, attempted to block the “1MIStore” registration, claiming that it was too similar to their established “MI” brand. Their strategy, aimed at maintaining market dominance, was ultimately dismantled. Leveraging the strategic insights provided by MJZanon IP Attorney-At-Law, YIWU YIMI proved that “1MIStore” serves a different market segment and offers distinct services, thus reducing the potential for consumer confusion.

The INPI examiners reviewed the evidence and awarded the trademark registration to YIWU YIMI. This decision demonstrates that even the largest corporations cannot overextend their influence to stifle competition without solid grounds. MJZanon IP Attorney-At-Law was instrumental in guiding YIWU YIMI through this process, allowing them to secure their trademark without needing to file a formal response, saving time and resources.

This case showcases the ability of smaller businesses to defend their intellectual property rights against industry titans and highlights the importance of strategic legal support in promoting fair competition. With MJZanon IP Attorney-At-Law by your side, even the most challenging intellectual property battles can be won.

For more information on how MJZanon IP Attorney-At-Law can protect your business from unfair competition and help you safeguard your intellectual property, contact us today!