Trademark Filings Insight Report – Trademark Gazette (RPI) 2777

“Weekly, the Trademark Gazette charts the vibrant seas of Brazil’s intellectual landscape, guiding innovators through the currents of creativity.”

By: Marcus J Zanon, AI-Assisted, 27/03/2024.

Trademark Filing Analysis Report Based on Trademark Gazette RPI 2777

Summary of Analysis

The comprehensive examination of document RM2777 unveils critical insights into the trademark filing landscape within Brazil, marked by a significant volume of activity that underscores the vibrant nature of the market and innovation ecosystem. The document, representing a week’s worth of data, contains a total of 20,832 trademark applications, highlighting the dynamic and competitive environment for intellectual property in the country.

Most Common Nice Classifications

The analysis of Nice classifications within the filings reveals predominant areas of focus and innovation across various sectors:

• Class 35: Emerging as the most prevalent with 3,778 applications, this class is indicative of a strong emphasis on services related to advertising, business management, administration, and office functions, reflecting the importance of branding and operational efficiencies in the market.
• Class 41: The second most common class with 2,117 applications, it encompasses services related to education, training, entertainment, sporting, and cultural activities, showcasing the vibrant cultural and educational landscape of Brazil.
• Other Notable Classes: Including Class 42 (scientific and technological services), Class 25 (clothing, footwear, headgear), and Class 44 (medical services, veterinary services, hygienic, and beauty care), these classifications highlight diverse areas of innovation and market focus within the country.

By analyzing the distribution, we can see that while classification ’35’ remains a significant category, there is also a considerable amount of activity in other classifications, indicating a diverse range of business services and products being trademarked. This broader perspective can aid in identifying both highly competitive areas as well as potential opportunities in less saturated classifications.

Here’s the expanded table showcasing the top 10 most common Nice classifications within the filings, along with their descriptions:

Class Code	Number of Applications	Description
35	3,778	Advertising, Business Management, Administration, and Office Functions
41	2,117	Education, Training, Entertainment, Sporting, and Cultural Activities
42	926	Scientific and Technological Services and Research and Design Relating Thereto
25	802	Clothing, Footwear, Headgear
44	800	Medical Services, Veterinary Services, Hygienic and Beauty Care for Human Beings or Animals
37	768	Building Construction; Repair; Installation Services
09	694	(Description not available)
43	687	Services for Providing Food and Drink; Temporary Accommodation
36	664	Insurance; Financial Affairs; Monetary Affairs; Real Estate Affairs
05	556	(Description not available)

Extended Analysis:

• Class 35: Continues to lead significantly, underscoring the critical role of marketing, business management, and administrative services.
• Classes 41 & 42: Highlight the importance of educational, cultural, scientific, and technological services, reflecting a diverse and innovative business landscape.
• Class 25 & 44: Show a strong focus on personal goods such as clothing and medical/beauty services, indicating market sectors with consumer-facing products and services.
• Other Classes: Classes 37, 09, 43, and 05 also feature prominently, though specific descriptions for some were not available. Class 36’s presence suggests a notable emphasis on financial and real estate services.

This expanded view provides a more detailed perspective on the diverse range of services and products being trademarked, indicating a multifaceted and vibrant market landscape. ​

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Most Active States in Trademark Filings

The geographical distribution of trademark applications points to significant regional economic activities and innovation hubs:

• São Paulo (SP): Leading with 6,333 applications, underscoring its status as a major business and innovation hub in Brazil.
• Minas Gerais (MG) and Paraná (PR): Follow with 1,843 and 1,477 applications respectively, indicating substantial economic activities and innovation within these states.
• Santa Catarina (SC) and Rio de Janeiro (RJ): Also demonstrate considerable trademark activity with 1,420 and 1,270 applications, contributing to the diverse economic landscape of the country.

 

Based on the detailed extraction and analysis of the document, here is a report on the top 10 companies that filed the most trademarks and their respective Nice classes:

Top 10 Companies by Trademark Filings

Rank	Company Name	Number of Filings	Associated Nice Classes
1	BR SOHO PARTICIPACOES S.A.	40	06, 07, 09, 16, 19, 20, 21, 25, 28, 35, 36, 37, 38, 39, 41
2	SHENZHEN ANJUN LOGISTICS CO., LTD	25	03, 06, 07, 08, 09, 11, 12, 18, 20, 21, 24, 25, 28, 35, 38, 39, 41, 42
3	SEFE Securing Energy for Europe GmbH	24	01, 04, 07, 09, 11, 35, 36, 37, 38, 39, 40, 42
4	GTS INDUSTRIA E COMÉRCIO DE PRODUTOS QUÍMICOS LTDA.	20	01
5	RÁDIO E TELEVISÃO BANDEIRANTES S.A.	20	09, 28, 35, 36, 41, 42
6	F RAONE CEREJA EIRELI	19	07, 24, 25
7	RÁDIO E TELEVISÃO RECORD S/A	19	38, 41
8	EDP – ENERGIAS DE PORTUGAL, S.A.	18	04, 09, 11, 16, 35, 37, 39, 40, 42
9	TRIBRAZIL COMERCIO DE PRODUTOS EM GERAL EIRELI – EPP	17	05, 07, 08, 11, 20, 21, 35
10	Suntory Holdings Limited	17	03, 05, 09, 29, 30, 31, 32, 33, 41, 43

This table showcases the diversity of sectors represented by the top filing companies and the wide range of Nice classes they are involved in, indicating a vibrant and competitive intellectual property landscape in Brazil.

Summary of Analysis

• The document contains a total of 20,832 trademark applications, showcasing a dynamic market.
• Class 35 (advertising and business services) and Class 41 (education and entertainment) emerged as the most filed classes, indicating a strong focus on business management and cultural activities.
• The most active states in trademark filings were São Paulo (SP), followed by Minas Gerais (MG) and Paraná (PR), highlighting key regions of economic activity and innovation.

Comments and Recommendations

• Trend Analysis: The dominance of certain Nice classes suggests active sectors that warrant further investigation to uncover specific trends and opportunities for innovation.
• Regional Focus: The high number of filings in São Paulo, Minas Gerais, and Paraná underscores their importance as innovation hubs, meriting deeper analysis to identify sector-specific drivers of trademark activity.
• Corporate Activity: The diversity in the sectors and Nice classes associated with the top filing companies highlights the competitive nature of trademark filings, indicating strategic areas for brand protection and market positioning.

Conclusion

This report, derived from the analysis of document RM2777, offers a detailed overview of Brazil’s trademark filing landscape, shedding light on key trends, regional dynamics, and sector-specific activities. The insights provided are invaluable for stakeholders across various sectors, enabling informed decision-making, strategic planning, and policy formulation to navigate and thrive in Brazil’s dynamic intellectual property environment.

If you are interested in receiving this report weekly upon the publicatin of the Trademark Gazette by the BPTO, please send an email to: [email protected]

The RPI 2777 can be accessed in this link: PDF (inpi.gov.br)